“Being a great place to work is the difference between being a good company and a great company.”

                                                                                     – Brian Kristofek, President and CEO of Upshot

If I were to ask you how you would describe your company culture, what would you say? Hopefully, the answer would be somewhere along the lines of how your employees work well together, enjoying each other’s company while also achieving within the business world. As someone who has been in human resources and administration for nearly 20 years, I can honestly say that I have seen the good, the bad, and the ugly when it comes to company culture. But, what some don’t realize is how much company culture can actually affect your employees’ work and your business. Mr. Kristofek was on to something when he said there is a difference between a good company and a great company.

Not only does culture affect your current employees, but also is a great tool for attracting new talent. The kind of culture that exists at your company can be either viewed as a pro or con when someone is considering joining your team. Attracting and keeping great talent is only helped by having a motivating and positive workplace within. But, it’s also important that both new and existing employees’ personalities and work ethics fit into the culture. Jena Brown, an independent recruiting operations and brand strategist said, “Hiring talent that doesn’t align with your company culture creates personal conflict within the employee that will no doubt impact their work and those they work with.” She goes on to say, “It’s your responsibility as an employer to set your employees up for success, and making sure their values and work ethic is in line with your culture before extending an offer is the very first thing you can do for them and the rest of your workforce.” A successful company culture creates an environment for employees to reach corporate goals and personal goals. Blogger and CEO Eric Siu reported that a Columbia University study shows that the likelihood of job turnover at an organization with what he calls rich company culture is 13.9%. The probability of job turnover in poor company cultures is 48.4%. Unhappy employees have also proven to be 10% less productive than happy employees, who were found to be 10% more productive. When it comes down to it, unhappy employees are generally detached and unfortunately, negatively affecting your business, especially in the long run.

So, how do you create a thriving company culture to attract recruits? Ziprecruiter blogger Matt Krumrie suggests the following five ways:

  1. Embolden your current culture: Listen to what your employees are saying about current company issues and try to fix them.
  2. Be consistent: Establish language that consistently portrays the type of workplace environment and be consistent in using it in all materials.
  3. Be relevant: Research what platforms and channels potential employees are using and be sure to have a presence in them.
  4. Be mobile: Have communications that are adaptable to all mobile devices. Ultimately, it will be beneficial to you and your employees.
  5. Be honest: As the age-old saying goes, honesty is the best policy.